Eira Wexford
It’s 2025 now, and you might think, with all the shiny new tech, that email marketing is, well, kind of old news. But here’s the thing: it really isn’t. People are still checking their inboxes, and actually, they’re probably checking them even more than before.
Sending out emails to market what you do, or what you sell, remains a super direct way to chat with your customers. It’s like having a special, almost personal line right to them, which is pretty neat.
So, knowing how to do it well, that’s just a skill every business person should have. Or someone on their team should have, anyway. It’s not something you can just ignore, you know, even if other platforms are also out there.
This whole process, from thinking about who you want to talk to, all the way to pressing ‘send’, it normally involves a few key steps. It really does, and often people overlook some of them.
And, getting those steps right, or mostly right anyway, can make a big difference for your business. It means more people know about you. More people buying, perhaps. Which, you know, is the point of business.
We’re not talking about sending just any old email, though. Spamming folks is not the move, never was, never will be. It’s about sending emails that people actually want to open, read, and maybe even act on, you know?
That’s the real trick to it all, what it’s really all about. Getting people to actually care, that’s generally the biggest challenge for anyone trying to market something. It demands some thought.
So, let’s talk about how to send marketing emails in a way that works, even here in 2025, where things always seem to be changing. There are some ideas that hold true, I think. And some new twists too, certainly.
Collecting Your Email Addresses (But Like, Properly)
First off, you need people to send emails to. Right? Sounds simple enough. But how you get those email addresses, that’s actually very important. You can’t just buy a list of names and expect things to go well.
Seriously, don’t do that, it’s a bad idea. Those purchased lists? They’re full of people who never said yes to hearing from you. This is a common mistake people make, and it causes problems.
They’ll mark your emails as junk, and that harms your sending reputation. Then your emails won’t even make it to the people who do want them. It’s just not good for anyone, honestly.
The best way, it’s considered to be the best way, is to get people to sign up themselves. Ask them, you know? Put a little box on your website where they can pop their email in.
Or maybe offer them something neat, like a small guide, or a discount code if they sign up. People are much more likely to hand over their email address if they get something back.
Having a clear sign-up form, that is key. Make sure it says exactly what kind of emails they’re going to get. Will it be news? Sales? Both? This transparency helps everyone.
Being upfront means people know what they’re signing up for. And they’re more likely to stay on your list, which is the main aim. No one wants to hear from someone they didn’t ask to.
You want folks who want to hear from you. That is what we’re generally going for, it truly is. A real focus on the people who actually show an interest.
A smaller list of engaged people is way better than a huge list of people who just don’t care. Quality over quantity, that’s what everyone says, and it applies here too. So keep that in mind.
Making Your Emails Look Good (Sort Of, You Know)
Once you’ve got some names, the next step is making the actual email. Nobody wants to open a messy, ugly email, do they? Or one that just looks like a giant wall of text.
It’s usually better to have some nice design, but not too overdone. Simple and clear is often best, truly. You don’t need a super complicated layout to get your message across.
Keep your emails looking clean and pretty simple. Lots of white space is good, it helps people read without feeling overwhelmed, you know, by too much going on.
And make sure it looks decent on phones, because that’s where many people are going to be reading them. More and more these days, it is that. A bad mobile view can really turn people off.
The subject line, that’s like the little hook. It needs to make people want to click and open your email. Something catchy, or something that offers a solution, or just makes them curious.
Don’t make it sound like spam, ever. That’s a quick way to get ignored. People are pretty good at sniffing out junk mail now. They just are, and quickly delete it.
And then there’s the preview text. That’s the little bit of text you see after the subject line in your inbox. Use that space! It’s like a second chance to get someone to open your email.
Don’t waste it with random stuff. Make it a continuation of your subject line, perhaps, or another little tease. A small piece of something extra, that is what it can be.
Sometimes, people try to make emails super personal, with names and stuff, like “Hey [First Name]!” That’s usually fine, but don’t get too creepy with it, seriously.
Knowing someone’s first name is one thing. Knowing where they live, that’s another. Use personalization sparingly, usually. Too much can just feel a bit odd, and not helpful.
What to Actually Put in Your Emails (The Content Bit)
Okay, so you’ve got your list, and your emails look okay. Now, what do you actually write about? This is where you connect with your audience, definitely, and it’s a big part of the whole thing.
You need to provide them with something they want, or need. It’s what people say, isn’t it? Something of use, or maybe something entertaining. Not just constant sales, for sure.
Maybe you’re sending out news about your business. Or maybe you’ve got a new thing to sell. Sales and promotions are a big part of email marketing, naturally.
Everyone likes a good deal, generally speaking. So, make sure those offers are clear and, you know, actually good. No bait and switch stuff, which just upsets people.
But it’s not just about selling all the time. You can also send emails that help people out. Tips and tricks related to your area, or maybe a guide on how to do something.
This builds trust, you see. Makes them think you know what you’re talking about. People tend to stick around for useful stuff more than for a constant barrage of sales messages.
Don’t forget to tell people what you want them to do next. This is called a “call to action.” Do you want them to visit your website? Buy something? Read a blog post?
Make it super clear with a button or a bold link. No guessing. Ambiguity here is usually bad, it’s not helpful for anyone involved. People need to know the path forward.
Trying to tell a little story in your emails can be pretty engaging too. People like stories, they really do, and it helps them connect with what you’re saying.
How your product solved a problem, or how your service helped someone. That can make your message more memorable. It just really does, in a way that plain facts sometimes cannot achieve.
Sending Emails Out and Checking How They Do (The Techy Part and The Numbers)
To send out lots of emails, you’re going to need a special service, called an Email Service Provider, or ESP, as people normally say. These tools handle all the sending.
These tools handle all the sending, making sure your emails don’t just disappear into the digital ether. There are many options out there, so picking one that fits your needs is smart.
These services also help you see how your emails are doing. You can check things like how many people opened your email, how many clicked on links, or who unsubscribed.
These numbers, they show you what’s working, and what’s not, typically speaking. It’s a good way to figure out what adjustments you need to make in your email strategy.
It’s also a good idea to test things out. Maybe send two slightly different versions of an email to a small group to see which one performs better, you know.
This is called A/B testing, and it can give you some clues about what your audience responds to best. It removes some of the guesswork, which is always nice when you’re trying to communicate.
Timing can be a real funny thing with emails. Some people say Tuesday mornings are best. Others say afternoons, it definitely changes depending on what you’re selling.
It really depends on your audience, you know? Experiment a bit to find what works for your particular crowd. Just try different times, and keep an eye on those numbers for clues.
Make sure your emails actually get to the inbox. That’s called deliverability, and it’s important, or else what’s the point of sending them?
If too many people mark you as spam, or if your sender reputation goes down, your emails might end up in the junk folder. This is something to watch out for, always.
If you are looking at making your customer’s overall digital experience really top-notch, maybe including good email communication but also easy-to-use apps, then finding the right company is a smart move.
For example, a firm specializing in Mobile app development Delaware can surely help build those kinds of seamless digital tools for your business. This is because people usually expect good apps, not just good emails, for a complete experience.
Keeping Things Tidy and Friendly (So People Stick Around)
You definitely don’t want to annoy your subscribers. That’s a surefire way to lose them. Make sure there’s always a really clear way for people to unsubscribe from your emails if they don’t want them anymore.
It’s the law in many places, actually. And it’s just polite, isn’t it? Letting people leave easily prevents them from getting mad and marking you as spam.
And don’t be afraid to clean your list every now and then. If someone hasn’t opened an email from you in a really long time, maybe six months or a year, they probably aren’t interested.
Keeping them on the list just makes your numbers look worse. It skews your open rates and makes it seem like your emails aren’t as popular as they really could be.
This process helps keep your email sending reputation up, and it means you’re only talking to people who actually want to hear from you, which is the main thing.
Which, when you think about it, makes a lot of sense for everyone involved. It just does, really. It’s a polite and smart way to do business, generally.
So, in 2025, email marketing, it’s still pretty strong, and it works. It’s not about being super fancy or super techy, usually.
It’s about being clear, being helpful, and respecting the people you’re talking to. Get those bits right, and you’ll be doing just fine. It’s not so complicated, when you get down to it.
Common Questions About Sending Marketing Emails
How often should I send marketing emails?
Normally, there’s no single best answer for this. It really depends on your audience and what you’re sending. Some businesses send daily, others weekly or monthly. Test different frequencies to see what gets the best reaction from your particular crowd.
What kind of subject lines get emails opened?
Good subject lines usually create curiosity, offer a clear benefit, or suggest urgency. Try to keep them fairly short and clear. Avoid all caps or too many exclamation marks, as these often look like spam.
Is email marketing still effective in 2025?
Yes, it certainly is! Despite all the new social media and messaging apps, email remains a direct and generally preferred way for businesses to communicate. People still check their emails every day, and often many times a day.
How do I avoid my marketing emails going to spam?
There are a few things. Make sure people actually opted in to your list. Don’t use spammy words in subject lines or content. Keep your email list clean by removing inactive subscribers. Also, pick a good email service provider; they help with deliverability.
What’s a good open rate for marketing emails?
This can vary a lot by industry, but typically, an open rate between 20-30% is considered pretty good. Don’t get too hung up on just this number though. What really matters is if people are clicking and doing what you want them to.
